Get a domain name in your business's name. Then get a simple site that shows your Google rating and reviews, the jobs you do, the towns you cover and your scheme registration, with your number one tap away on a phone. You can build it yourself, pay a freelancer or agency, or use a service like ours. Whichever you choose, make sure you own the domain and the site.
1. Start with your Google Business Profile
When someone gets your name from a neighbour, they'll often search for it. Your Google Business Profile is the box that shows up beside the results and on Maps, with your rating, reviews, photos and phone number. It's free to set up through Google.
If you haven't claimed yours, do that first. It's where a lot of customers leave reviews, and your website can show those reviews and link back to it. Keep your business name, phone number and opening hours exactly the same on your profile and your website, so nobody gets mixed messages.
2. Get a domain in your name
Your domain is your address online, like penhallowelectrical.co.uk. For a UK business, .co.uk is the usual choice, and .uk or .com are fine too. Keep it short, easy to say over the phone and close to your business name. Your town or trade works better than numbers or hyphens.
Register it in your own name or your company's name, with a login you control. If someone else registers it for you and then disappears, getting it back can be hard work. The same goes for the website itself: ask who owns it before you pay anyone.
Once you have a domain you can have an email address on it too, like info@yourbusiness.co.uk.
3. Decide what the site is for
Most electricians don't need a big website. The people who visit usually already have your name, from a neighbour, your van, a card or a search. They want to check three things quickly:
- Are you any good?
- Do you do the job they need, where they live?
- How do they get hold of you?
A good site answers all three on the first screen of a phone and makes the call easy. Everything else is extra.
4. What to put on it
- Your rating and reviews, near the topYour rating and a few real reviews in your customers' own words do more than any sales line. In a survey commissioned by BigChange in 2023, about 4 in 10 people named good online reviews as a reason for hiring a tradesperson.
- A phone number people can tapOn a phone, a call button that stays at the bottom of the screen. Add a short call-back form for people who can't talk at work.
- Your scheme registration, linkedIf you're registered with a competent person scheme such as NICEIC or NAPIT, say which one and link to your entry. In England and Wales, the government's Planning Portal advises homeowners to ask for the scheme and membership number and check it on the electrical competent person register, so make that easy for them.
- The jobs you do, in your customers' wordsConsumer unit upgrades, rewires, EV charger installs, extra sockets and lighting, fault finding, EICRs and landlord safety certificates. A clear line or a short section for each main job helps people, and helps Google understand what you do.
- The towns you coverName the towns and areas. "And surrounding areas" doesn't tell anyone whether you'll come to them.
- Photos of your own workTidy finishes, the van, you. Say where each job was. A few good photos beat a big gallery.
- Your business detailsIf you trade as a limited company, the law says your website must show your registered company name, the part of the UK it's registered in, its company number and its registered office address.
- Insurance and guaranteesIf you have public liability insurance or guarantee your work, say so plainly.
Sources: Planning Portal, Electrics: checking for safety. Registered Competent Person Electrical. The Company, Limited Liability Partnership and Business (Names and Trading Disclosures) Regulations 2015, Part 6. Electrical Contracting News, survey commissioned by BigChange, September 2023.
5. Make it work properly on a phone
Lots of the people checking you out will be on a phone, sometimes standing in a room where the lights have just gone off. So:
- It should load quickly on an ordinary mobile signal. Huge photos and add-ons are the usual reasons a site is slow.
- Your number should be tappable everywhere, and the text readable without zooming in.
- Test it yourself: open your site on your phone with wifi off. If you get bored waiting, so will they.
If you want a number, Google's free PageSpeed Insights tool scores how fast a page is. Our example electrician site scored 98 out of 100 for performance in PageSpeed Insights' mobile test in October 2026.
6. The ways to get it built
There's no single right answer. It comes down to your time, your budget and how much you want to be involved.
| Option | What it's like | Watch out for |
|---|---|---|
| DIY website builder | You pick a template and fill it in, and pay a monthly subscription. Good if you enjoy it and have evenings free. | Your time. Templates aren't set up around reviews and calls unless you do it. Moving away later can be awkward. |
| Trade directory profile only | A profile page on a directory site. Can bring in leads from people browsing the directory. | You sit next to other electricians, and you don't own the page. |
| Freelancer or agency | Someone builds it for you. Price and quality vary a lot, and it suits a bigger or more custom site. | Ask who owns the domain and the site, what the monthly fee covers and what happens if you leave. |
| Avenia Studio (us) | We build a draft from your Google profile and your current site. You see it before you pay anything. | It's a focused site for trades, not a big custom build with dozens of pages. |
7. What it costs
The costs come in three parts: the domain, which is cheap and paid yearly; hosting, which is where the site lives and is usually paid monthly or yearly; and building it, which is either your time or someone's fee. If you go to a freelancer or agency, get a written quote that says what's included and what it costs every month after the site goes live.
With us, the draft is free. If you want it live, it's £549 one-off, and the whole site is yours. You buy the domain in your own name and pay for it directly, so it's always yours too. Hosting, with 2 small changes each month, is £49 a month. It's optional, with no minimum term. Don't want it? You get all the files, and we'll help you move the site once. No VAT is added. The prices you see are what you pay.
8. After it goes live
- Keep asking happy customers for Google reviews. A short text with your review link after each job is an easy habit.
- Add a photo of a good job now and then.
- Keep your number, hours and areas right on both your site and your Google profile.
- Every few months, look at your site on your phone the way a customer would.
Questions electricians ask
How much does a website for an electrician cost?
It depends on who builds it. With a DIY website builder you pay a monthly subscription and do the work yourself. Freelancers and agencies quote per job, so get it in writing. With Avenia Studio, the draft is free, then £549 one-off if you want it live, with optional hosting and small changes at £49 a month.
Do I need a website if I'm on a trade directory?
You don't have to have one. But when people search for your name, your own site is the one place where you decide what they see. A directory profile sits next to other electricians, and the page isn't yours.
Should I show my NICEIC or NAPIT registration on my website?
Yes, if you're registered. Name the scheme and link to your entry so people can check it in one tap. In England and Wales, the government's Planning Portal advises homeowners to ask for the scheme and membership number and check it on the electrical competent person register.
How long does it take to get a website?
A simple site can be live within days once the words and photos are ready. With Avenia Studio, you see a draft before you pay anything, and it goes live once you're happy with it.
Should I put prices on my website?
You can. Some electricians show guide prices for common jobs like EICRs, others prefer to quote every job. Both work. If you show prices, keep them up to date.
Will a website get me more work?
Nobody can promise that, and it's worth being wary of anyone who does. What a good site does is make it easier for people who already have your name to trust you and get in touch.
Want to see what this looks like in practice? Read how we built the example electrician site, or see what we build for electricians.